When students drop courses at our community college, we ask them to complete a course drop survey form explaining their reasons for dropping. The majority state for “personal reasons” the second most frequent response is for “other” reasons. Apparently we are not unique. Neal Raisman recently shared on his blog – “Great Service Matters” – the results of a study of why students leave college. Many of these students at the point of departure state they leave for “personal reasons”.
In the study, 864 students were interviewed after at least six months following their leaving college. The break in time was intended to give students an opportunity to be more reflective and open about their reasons for leaving.
Twenty-six percent of students reported they left because the “college doesn’t care”. Another twenty-four reported “poor service” as their main reason for leaving – which could be interpreted as another way of saying that the college doesn’t care. Together, these two responses account for fifty percent of students leaving school.
In a previous post I shared the results of our own student survey of online learners asking what we could do to help them be more successful. It was clear from these student responses that they valued courses where the instructor was available and accessible – in other words – cared about them and how they were doing in the course.
What does it mean for a college to care?
Raisman talks about the importance of customer service. Certainly responsiveness is an important component to quality customer service, including something as obvious as having people available to answer calls, emails, texts, etc. in a timely manner. Listening to what students have to say, and then putting ourselves in their shoes is key to responsive and caring customer service.
Inclusiveness is another essential consideration. Many students at the community college are first generation college students. Their parents, friends and family may not be in a position to advise them about college life, expectations, and what it takes to succeed. Keeping this in mind, we need to consider ways of connecting students to the campus. For on-campus students this may mean student organizations or study groups. For online students we need to consider virtual connections that may leverage social media, or collaborative class projects, virtual office hours, etc. With more than 80% adoption of mobile technology by college students, there has never been a better time to leverage social media as a means of connecting all students to the college community.
Student support is more than a responsive friendly help desk or online tutoring – it includes a creating a sense of community for both the on-campus and the online student. If we are to succeed in retaining our distance learners, the community college must become more of a college community.